Category Archives: traffic

When it Comes to Links, Be Particular.

One of the most challenging tasks in SEO is link building. Unfortunately, it is also one of the most important. When determining the popularity of a web page, search indexes look for backlinks from reputable websites with authority. What does … Continue reading

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SEO & Social Networking

It’s nearly impossible to navigate today’s web without seeing the impact of social media. Logging in and checking the latest updates on your social media site du jour has become as ubiquitous as checking your email. The original intent of social networking sites may not have included marketing and search engine optimization opportunities, but the fact remains that they are there. And you should be taking advantage of them.

Social Media Marketing vs Social Media Optimization

First, it’s important to note that there is a difference between Social Media Marketing (SMM) and Social Media Optimization (SMO). Learning how to market yourself within the realm of social media is uncharted territory for many, and it will take time to learn how to leverage it properly. Since the rules are slighly different within social networks, effective marketing is essential to optimization. You have to first attract users to your profile, then use the opportunity to drive traffic to your site Continue reading

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Content is King

Goofy guy with notepad writing down keywordsRobust and interactive, today’s web is a far cry from its humble beginnings. But no matter how you dress it up, or how many different platforms are developed to deliver it, the end goal of the world wide web is the same as it ever was: deliver information. And with the seemingly endless amount of websites available, users (read: potential customers) turn to search engines to seek out and narrow down which sites to visit and re-visit. Continue reading

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