Category Archives: social network
It’s nearly impossible to navigate today’s web without seeing the impact of social media. Logging in and checking the latest updates on your social media site du jour has become as ubiquitous as checking your email. The original intent of social networking sites may not have included marketing and search engine optimization opportunities, but the fact remains that they are there. And you should be taking advantage of them.
Social Media Marketing vs Social Media Optimization
First, it’s important to note that there is a difference between Social Media Marketing (SMM) and Social Media Optimization (SMO). Learning how to market yourself within the realm of social media is uncharted territory for many, and it will take time to learn how to leverage it properly. Since the rules are slighly different within social networks, effective marketing is essential to optimization. You have to first attract users to your profile, then use the opportunity to drive traffic to your site Continue reading →